Beverage

YAMASA Sendo no Itteki

YAMASA Sendo no Itteki

size500ml

Sustainability and a reduction in the use of plastics-based materials continue to grow in importance on the packaging agenda, and Japan's highly sophisticated packaging industry has often been a major innovator in developments within this field. Indeed, this month's top packaging innovation accolade goes to Yamasa Shoyu's new pack format for its Sendo no Itteki soy sauce brand.


Yamasa Shoyu has recently introduced a new pack format for its Sendo no Itteki soy sauce brand, which not only overtly addresses the sustainability issue but also adds considerable value for the packaging-savvy Japanese consumer in terms of on-pack usage features. 



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